From the big screen to Roblox: the world of Chico Bento in an interactive experience.
Client
Turma da Mônica
Partner agency
Trexx
Deadline
4 months
Objectives
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Create a digital experience that connects the movie with audiences through Roblox.
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Develop thematic minigames inspired by countryside activities and environments.
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Offer collectible skins and cosmetic items inspired by the movie’s characters.
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Deliver a fun and accessible experience within a four-month production timeline.
THE PROJECT
We developed an immersive experience within Roblox to celebrate the release of Chico Bento e a Goiabeira Maravilhosa. The goal was to create a fun and interactive environment that connected the movie’s universe with gameplay, allowing players to experience countryside-inspired adventures alongside Chico Bento and his friends.
PRODUCTION DEADLINE
TEAM ENVOLVED
Unreal Engine Developers
Development of gameplay mechanics and integration of in-game assets.
Scrum Master
Sprint planning, agile process management, and team communication.
Product Managers
Management of goals, deliverables, and strategic alignment with the client
tHE EXPERIENCE
Three themed minigames were created:
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Rabo da Onça (“Jaguar’s Tail”)
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Pesca (“Fishing”)
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Não Pise na Lama (“Don’t Step in the Mud”)
Each activity takes place in rural-inspired environments designed to reinforce the movie’s atmosphere and visual identity.
In addition, exclusive character-inspired cosmetics were added, including Chico Bento’s hat, Rosinha’s dress, and special pets based on the universe created by Mauricio de Sousa.
rOBUX PURCHASING SYSTEM
We implemented a complete microtransaction system using Robux, allowing players to purchase exclusive cosmetics, outfits, and pets.
Chico Bento
Rosinha
Zé Lele
Pets
Beyond direct monetization, the system was designed to encourage personalization and long-term engagement, ensuring that each player could build a unique experience within the game. The feature was developed following Roblox UX and compliance best practices to maximize conversion rates while maintaining a secure and player-friendly environment.
Lobby ARCHITECTURE
Our team developed a robust lobby infrastructure that allows players to select and access minigames through private servers.
Advantages
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Full control over the number of participants in each session.
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Personalized and balanced gameplay experiences.
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Easy scalability, supporting everything from small groups to large player populations.
INTERCONNECTED ECOSYSTEM
The game features an interconnected ecosystem where player performance across all minigames directly influences the global ranking system, encouraging continuous progression and increasing player engagement.
This is made possible through an architecture in which each minigame runs on independent places (servers) while sharing a centralized Data Store synchronized with the main lobby. This integration enables a global real-time leaderboard across the entire experience.
CUSTOM AND IMMERSIVE UI
The entire game interface was custom-designed with a strong focus on user experience. We developed a modern, intuitive, and responsive UI that clearly guides players through the lobby, minigames, and purchasing systems.
The visual design reinforces the game’s identity, while the technical implementation ensures smooth performance and cross-platform compatibility across PC, mobile, and console devices.
CHECKOUT THE GAME
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