Gamified selection process
Client
Walmart
Partner agency
GMD
Deadline
3 months
Objectives
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Transform the company’s hiring process into an interactive and immersive experience.
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Create an environment where candidates can be evaluated while experiencing Walmart’s disruptive culture firsthand.
The project
Thunder is developing a unique map within Fortnite for Walmart, transforming the company’s hiring process into an interactive and immersive experience.
Through a series of challenges, participants face situations inspired by the company’s day-to-day operations, putting skills such as teamwork, communication, and problem-solving into practice, all within an engaging environment that reinforces Walmart’s innovative identity.
The project initially began as a tool to support a single hiring process, but the initiative’s success led Walmart to expand the experience across additional areas. The map now also features simulations focused on resource management, conflict resolution, and real-world business challenges, broadening its potential as both a recruitment and professional development platform.
FIRST LAUNCH
WALMART TECHLAB
EXPANSION
WALMART CAMPUS
WALMART TECHLAB
TechLab is a puzzle game where players are guided by Walmart Tech’s “R3K” through six systemic rooms.
In each room, players create small command sequences for the bot to execute while working alongside it to navigate grids, avoid traps, activate pressure plates, sort colored crates, synchronize elevators, and manipulate environmental rules.
UNIQUE SELLING POINTS
Hiring‑Grade Puzzle Design
Purpose-built for mid- and senior-level candidates, designed to assess reasoning, clarity, and systems thinking without heavy bias toward gaming skills.
Helping Mentor R3k
A Fortnite “LightBot” inspired programming experience embedded within a Fortnite map, clear, tactile, and brand-safe.
Data driven assessment
Tracks player metrics such as session duration, time spent on each challenge, completed objectives, total session length, number of attempts, and failure rates.
Chill experience
No score popups or failure feedback, only stateful progression and a calm, focused ambience.
TECHNICAL QUESTIONNAIRE
During the experience, candidates complete a questionnaire designed to assess their technical knowledge in the relevant field. Presented in a quiz-show format, the experience delivers a highly immersive and engaging assessment process.
brAND IDENTITY
Application of Walmart's Brand Identity
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Use of the official color palette defined in Walmart’s brand guidelines.
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Brand identity applied directly to in-game assets, including visual elements such as images, animations, and modular building components
CHECK OUT THE GAME
WALMART CAMPUS
Walmart Campus is a large interactive hub designed to teach Walmart’s culture, values, and the structure of its corporate areas through a gamified experience.
The main goal is to create an environment where candidates can be evaluated while experiencing Walmart’s disruptive culture firsthand. At the same time, the platform is also designed to be accessible to casual players, allowing a broader audience to explore and engage with the experience.
Players can choose one from four experiences to play
Throughout each experience, players complete tasks and challenges related to the responsibilities and activities of each area.
Marketing
Administration
IT
Finance
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