An immersive experience designed to connect the brand with younger audiences
Client
BrasilPrev (Banco do Brasil)
Partner agency
GMD
Deadline
3 months
Objectives
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Bring BrasilPrev closer to younger audiences through the creation of a fun and engaging game.
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Create a positive, non-violent narrative that communicates the idea of overcoming obstacles in pursuit of one’s dreams.
tHE PROJECT
Salto dos Sonhos (“Dream Jump” in Portuguese) is a fun and challenging game developed for BrasilPrev, one of Brazil’s largest private pension companies. The project was created to bring the brand closer to younger audiences through a fun, immersive, and uplifting narrative.
The game combines the colorful and playful style of Fall Guys with the vertical progression gameplay of Only Up!. Across each level, players climb through unique environments, overcoming obstacles that symbolize personal achievements and milestones through accessible, lighthearted, and engaging gameplay.
PRODUCTION DEADLINE
TEAM ENVOLVED
2D & 3D Artists
Creation of concept art, character modeling, obstacles, and environmental assets.
Unreal Engine Developers
Development of gameplay mechanics and integration of in-game assets
UI Designer
Design of the game’s interfaces, menus, and navigation flows.
Concept Art
Definition of the project’s visual style and adaptation of BrasilPrev’s brand identity
Product
Managers
Management of goals, deliverables, and strategic alignment with the client.
Scrum Master
Sprint planning, agile process management, and team communication
Why did we choose Fall Guys as a reference?
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Playful and fun: vibrant visuals and charismatic characters create an engaging experience.
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Accessible: easy to understand and play for audiences of all skill levels.
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Non-violent: reinforces the campaign’s positive and inclusive tone.
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Aligned with younger audiences: inspired by a recognizable and widely popular game format.
GAME DESIGN
Inspired by the concept of growth and achieving dreams, the game features progressively challenging levels that symbolize personal evolution, effort, and accomplishment.
Level 1 - Fundamentals
Simple platforms and ramps designed to introduce core mechanics
Level 2 - Ramps
Trampolines, rotations, and more complex obstacles increase the challenge and pace
Level 3 - Achievements
Visual symbols such as a house, diploma, travel, and family represent personal goals and life milestones.
bRAND IDENTITY
Application of BrasilPrev’s Brand Identity
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Use of the official color palette defined in the brand guidelines.
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Institutional elements reinterpreted through a playful and engaging visual style.
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Brand colors and identity applied directly to in-game assets, including images, animations, and modular environment elements.
3D ASSET ADAPTION AND MODELING
Creation of Exclusive Assets
Objects and icons were custom-designed and modeled in 3D exclusively for this project.
Environments and Obstacles
Environments and obstacles were custom-created and fully modeled in 3D exclusively for this project.
Adapted 3D Assets
Existing 3D assets were modified and customized to align with BrasilPrev’s visual identity.
CHECK OUT THE GAME
pROMOTION
Responsible
GMD
Action
Campaign with digital influencers
Formats:
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Live streams playing the game
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Short videos for social media
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Community challenges with the official hashtag
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